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asean brake 2017

automotive interiors 2017

Brake Forum, Japan, November 2016 

Brunnert GmbH in Germany has been approved as the first global ZinKlad 72 plater.

De-Phosphating Of High-Strength Components Before Heat Treatment


Ford - Plating on Plastics and Decorative Training

hard chrome seminar uk   


Industrial Solutions Group hosts Automotive Technology Summit

Pullara '40 under 40'

REACH Authorization of Certain Uses of Chromium Trioxide

SF Mexico

ZinKlad 72

ZinKlad On the move…ASIA Summit  

ZinKlad On the move…USA, Mexico & Canada Summit 


Applications for REACH Authorization of Certain Uses of Chromium Trioxide
CTACSub Consortium1 (CTAC Submission Consortium) July 14, 2017

Questions and Answers document

Pullara '40 under 40'


Products Finishing Magazine Recognizes Chrissy Pullara of MacDermid Enthone as One of the Industries Top 40 Under 40

We would like to congratulate Chrissy Pullara on the exemplary work she has done at MacDermid Enthone, and this outstanding recognition she received for her overall excellency in the decorative finishing business.

Chrissy PullaraChrissy has over 15 years of industry experience, including research and development, technical service and marketing. She has been involved with the development of new technologies and works closely with automotive, motorcycle, plumbing and consumer goods OEMs to ensure that these technologies meet the highest standards of aesthetics and performance.

She joined MacDermid after getting her chemistry degree from Bucknell University. During the following five years, she accepted increasing responsibility in applications while achieving her masters in chemistry. Chrissy expanded her expertise to the industrial business, where she quickly learned the decorative technology for which MacDermid is famous.

She grew to take on management of the entire decorative product line, and also assumed responsibility for business development for the decorative portfolio of technology. She is now recognized as an industry expert in decorative finishes throughout the automotive supply chain.




ZinKlad 72Brunnert GmbH in Germany has been approved as the first global ZinKlad 72 plater.

ZinKlad 72 combines the proven quality of the KeyKote product range with the ZinKlad approach to quality management for surface finishing lines.

ZinKlad 72 covers light/heavy weight zinc, as well as manganese phosphate combinations.

For more information, click here.


Automotive Interiors 2017

Automotive interiors 2017 


Exhibiting – stand A5156 Hall 5

Interested in finding out about our latest technologies and offerings? Or would you like to hear more about the latest hardcoated formable film XtraForm Antiglare and hexavalent chromium-free decorative plating processes? Why not come along to the show and meet the team to find out more and to discuss your latest projects – let us see what we can do to help you.

Alpha Assembly Solutions will also be exhibiting on the stand, as together we are part of the Platform Specialty Products Company, a key component of the automotive surface finishing supply chain. With sales and service facilities located throughout the world, our products include high quality precision coated films and durable metallic coatings.  Coupled with our industry leading hardcoat film technology and third dimension chromium coatings, are our unique quality programs XMAPP and Decoguard. They deliver the latest in interior automotive coatings with the assurance of our process control plans. With over 140 years of research and innovation, MacDermid Enthone continue to deliver the next generation automotive surface finishing technology.



SFM 2017

SF MexicoMEIS Diamond Sponsor of SFM - Mexico, in Mexico March 14th – 15th, 2017

For second year in a row the SFM 2017 has been a successful event. 

MacDermid Enthone demonstrated their value added services including SixSigma, engage, Plating Academy and our technical expertise.


Asean Brake 2017

Asia Brake Conference and Exhibition is the premier forum for the professionals interested in all aspects of brake and friction industry. The conference is designed to bring together global and regional industry leaders, academics, researchers, development engineers, application engineers, quality engineers, process and manufacturing engineers, sales and marketing professionals, strategic planners, business managers and owners, all working in the field of braking systems, brakes and friction materials. http://bit.ly/aseanbrakeindia2017


Hard chrome seminar February - UK


MacDermid Enthone held their UK seminar for hard chrome platers in the Birmingham facility.

Guess speakers included Sue Bullock (Rambol Environ) and Tom Stoakes (John Stoakes) who spoke about REACH legislation from a legislative and user perspective respectively.

MacDermid Enthone also introduced their latest technology including PFOS-free spray suppressant.

Hard Chrome Seminar UK



gm - plating in plastics and decorative training

As part of our Decoguard Automotive strategy, MacDermid Enthone held a further ‘Plating on Plastics and Decorative’ training program for one of the largest global vehicle manufacturers General Motors in Detroit, Michigan, USA.

 These training sessions are exceptionally popular with both automotive engineers. Specifically, the training provided basics on the metallization of plastics and the subsequent copper / nickel / chromium layers  including the coating characteristics and plating mechanisms. Key influencers (e.g. chemistry, current, substrate) of coating performance were examined, along with a detailed review of commonly encountered plating defects (cause, effect, resolution).

Additionally, best practices on how to enhance the plated part quality were detailed.  Read More>>



Indirect Services, Supplier of The Year 

MacDermid Enthone North AmericaDuring the Spectrum Brands HHI’s annual charity event to benefit of Children’s Hospitals of Orange County; our team, represented by Mike Goralski, Emilio Pedral, Thomas Dean, and Mike Fortuna; received the award “Indirect Services, Supplier of The Year – 2016” in recognition for achieving excellence in the areas of Value, Quality and Customer Service.

Mr. David Booher, Global VP of Operations and Supply Chain of SBHHI, communicated his gratitude and satisfaction with our partnership and mentioned that this award validates our quest for continuous improvement with creative initiatives such as enGage®, Six Sigma and enhanced customer support.

 Read more>>



ZinKlad on the go麦德美乐思ZinKlad亚洲峰会于2016年10月11日在麦德美乐思苏州技术中心举办。

MacDermid Enthone held the 1st Asian ZinKlad Summit in Suzhou Technical Center on Oct 11th 2016.

During this summit, Macdermid Enthone shared some new application processes for the ZinKlad program. They explained that ZinKlad applicators in the automotive supply chain can look forward to even more value-added technical support in the coming months!

Read more>>


FORD Training

Ford - Plating on Plastics and Decorative Training    

October 2016

As part of our Decoguard Automotive strategy, MacDermid Enthone held our latest ‘Plating on Plastics and Decorative’ training program at one of the largest global vehicle manufacturers FORD in Dearborn, Michigan, USA.

Read more>>



ZinKlad On the Go…USA, Mexico & Canada Summit     

October 2016ZinKlad on the go

Dearborn, Michigan provided the perfect location to host the latest ZinKlad summit.
As well as the region having some 20 ZinKlad Approved Applicators it is also the hub of the North America automotive manufacturing and dependent supply chain.

Following the acquisition of Enthone by our mother company PSP (Platform Specialty Products) we have integrated and harmonized our best in class products and business processes for the ZinKlad system. This seminar was the first of a series to explain and update our comprehensive global supplier base about the new technologies and tools now available to them as a result of the acquisition.

Read more>>


Brake Forum, Japan, November 2016

As a leading global supplier to the Brake industry, MacDermid Enthone Industrial Solutions (MEIS) are delighted that Dr. Björn Dingwerth (Director Strategic Marketing Anti Corrosion) will be presenting his paper

Advanced finishes for brake components and other castings at the Brake Forum, Japan, November, 29, 2016

Zinc-nickel has shown to be an excellent coating material for corrosion protection of cast iron hydraulic brake components while being cost competitive with other alternatives.

Corrosion protection is far from being the sole advantage the zinc-nickel alloy bears compared to other alternatives. There are many other beneficial properties in this zinc-nickel alloy that account for an even faster pace the share of components finished with zinc-nickel grows at in these days.

The demand for zinc-nickel in brake finishing today is served with the existing state-of-the art mainly acidic plating processes and final finish post-treatment products. Those processes today already achieve a very good quality level.
Innovative solutions introduced in the key process steps now contribute to consistently achieving an even higher quality level while saving cost and material.

For further information, visit:


Market analysis shows that up to 10% of coatings on a vehicle are directly related to the vehicles braking system. Components typically coated include calipers / carriers, pistons and rotors. Additionally, MEIS supply inter-operational cleaners, lubricants and quench oils, which can all support the casting, machining and cleaning of braking components.



dephosphatingDe-Phosphating Of High-Strength Components Before Heat Treatment

Article - Stefan Lenzer – Global Product Manager Metallurgy – MacDermid

“High-strength fasteners must be de-phosphated before heat treatment.  This prevents phosphate residues having a negative influence on the performance of the heat treatment process”.

Read our article published in Fastener and Fixing Technology. For more information contact us.



ZinKlad 72


Due to market demand, MacDermid Enthone are delighted to announce the launch of ZinKlad 72. This is a unique approach to improve both quality and consistency for the phosphating of automotive fasteners including:

  • Heavy weight zinc - for corrosion resistant finishes with modified coefficient of friction
  • Micro-crystalline zinc as an undercoat for subsequent organic finishes
  • Manganese for wear resistance

MacDermid Enthone have taken the best in class KeyKote phosphating products and integrated them with the world leading ZinKlad auditing program to create this unique performance level. Read More >


Auto Seminar MEIS China 2016

Suzhou, China, June 15-16, 2016, MacDermid Enthone Industrial Solutions Group hosted an Automotive Technology Summit.  

Over the two days, more than 600 delegates from Major OEM’s and Tier Suppliers (Total 139 companies) from Greater China, Japan, Korea, India and SEA, participated in a very open and constructive dialog related to Anti Corrosion, Decorative, Plating on Plastics and Metallurgical Coatings.  Read more>